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Strategic brand designer with 8 years of experience building cohesive visual identities across branding, packaging, digital, and retail touchpoints. Skilled at transforming business goals into clear, consumer-focused design solutions that strengthen brand value and consistency. Experienced in collaborating with cross-functional teams and leading projects from concept to execution with strong attention to detail. Adept at balancing creativity with practical execution while maintaining high-quality design standards under tight deadlines. Passionate about creating impactful brand experiences that drive both business growth and customer engagement.



















 

   

leejiann 

(Brand designer)
2026


안녕하세요. 약 9년간 뷰티·패션·라이프스타일 브랜드에서 브랜드 아이덴티티(BI)와 BX를 중심으로 패키지 디자인, 브랜드 경험 설계, 글로벌 디지털 콘텐츠를 기획·디자인해온 BX 디자이너 이지안입니다. 브랜드의 핵심 가치를 일관된 비주얼 시스템으로 구현하는 것을 중요하게 생각하며, 제품 패키지부터 VMD, 룩북, Amazon·Ulta 글로벌 상세페이지 까지 다양한 고객 접점에서 브랜드 경험을 설계해왔습니다.

Hello, I'm Jiann Lee, a BX Designer with nearly 9 years of experience in brand identity, packaging, and digital brand experience across the beauty, fashion, and lifestyle industries. At Unleashia, I led the development of the BI and packaging system, overseeing the entire process from packaging development to global content creation. I create cohesive visual systems that strengthen brand identity and deliver consistent experiences across global customer touchpoints.

1

Birth
1991/09/13

2

Contact
ricoheather91s@gmail.com

3

Education
 La sagessa UK school , 
서문여고 , 원광대학교 졸업

4

Adress
 서울시 광진구 중곡동

5

Focus
Brand Identity
Packaging Design
BX Design

6

Experience
9years

97

MBTI
 entj+infj

8

Expertise
Brand Strategy
Packaging System
Global Content

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Design Skills
 Branding
Art Direction
Visual Systems

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Core Strengths
 Strategic Thinking
Problem Solving

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Portfolio Focus
Brand Identity
Packaging
Digital Contents design

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Favorite Design
Stockholm Design Lab

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Working Style
Collaborative
Responsible

13

Currently Learning
Motion Graphics
3D Blender